J10
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ABOUT J10

Every kid who wants to play should be able to.

Youth sport keeps getting more expensive, and many families earn too much for help but still feel the squeeze. J10 is our way of changing that, together with local communities.

J10

What the name means

J is for Jogo Bonito, "the beautiful game", the Brazilian way of playing football for joy.

10 is the number worn by Pelé, Ronaldinho and Neymar Jr. — the players who made us fall in love with the game.

How J10 works

J10 connects local families with neighbourhood businesses. Members save on everyday services, businesses fill their quiet hours, and part of what J10 earns goes to youth sports clubs. The money stays in the community instead of going to big outside platforms.

  • Members save

    Deals on everyday services nearby.

  • Businesses grow

    Empty slots filled by local families.

  • Clubs earn

    A share of every booking helps kids keep playing.

Igor, founder of J10
FOUNDER

Hi, I'm Igor.

I've spent my career building platforms and working with teams across Canada, Poland and Brazil. I started J10 because I want as many kids as possible to enjoy sport, and I think local communities can make that happen together.

Connect with me on LinkedIn

We're just getting started.

We're talking with members, local businesses and clubs to build something that actually helps. Join the waitlist, or email info@j10.ca. We'd love to hear from you.

Join as a memberJoin as a businessJoin as a club